Avios hotspots that hit the right note for music fans

From the reggae songs of Jamaica to Balearic beats at legendary Ibiza events, we've rounded up destinations where music is a rite of passage. These are the top places to visit if you love music, so pack your bags and your playlist. Let's go.

Deep South USA: New Orleans, Memphis, Nashville

If music had a birthplace, it would be somewhere between the Mississippi Delta and a Tennessee stage. It’s where blues found its voice, gospel raised the rafters, and country took its first steps onto the global stage. If you love music, there's no better pilgrimage.

You can't talk about New Orleans without mentioning food and jazz. You hear the music before you see it; it starts with a trumpet on a corner and builds into a night of jazz and second lines, with rhythm flowing through the city like the Mississippi River.

When it comes to things to visit in New Orleans, don’t skip Congo Square, the place many consider the true birthplace of jazz, or the city's Jazz Museum, which charts the genre's deep cultural roots. Then there's Preservation Hall and the neighbourhood's iconic stoops, where musicians still play just because they can.

Elvis might have left the building, but the King is still alive and rocking in Memphis, which many consider rock' n' roll's holy ground. You can't fly direct, but trust us, it's worth the road trip. Walk down Beale Street, where blues legends first cut their teeth, tour Sun Studio, where Elvis Presley and Johnny Cash made magic, and wander through Graceland, The King's private domain turned public shrine. You'll understand how this city gave rise to sounds that shook the world.

And then there's Nashville, a city that’s the living personification of country music. Fans of Nashville USA attractions should make time for the Country Music Hall of Fame and historic Music Row. Even if you're not a die-hard fan of the genre, the energy is undeniable. Other attractions like the Ryman Auditorium and the Johnny Cash Museum provide a window into the heart of American storytelling through song.

You'll leave this part of the world with a suitcase full of vinyl, a playlist of new favourites, and a little Southern drawl in your voice. And you'll never hear gospel, blues, or country the same way again. Here's a quick overview of the pit stops we recommend:

• Visit Congo Square in New Orleans to see where many believe jazz was born.
• Stop by Preservation Hall to watch an intimate live jazz show in the French Quarter.
• Walk down Beale Street in Memphis to hear blues played in the city that shaped rock' n' roll.
• Tour Sun Studio and Graceland to explore the roots of Elvis Presley and Johnny Cash.
• Catch a show at the Grand Ole Opry or Ryman Auditorium in Nashville to experience live country at its best.

Off-peak return Premium Economy reward seats to New Orleans and Nashville from London are 95,000 Avios plus £355 while Business Class reward seats cost 180,000 Avios plus £475.

Seville

Music is a way of life in Seville, a sun-drenched Andalusian city. From the soulful wail of cante jondo to the precise snap of heels in a dimly lit tablao, this is the birthplace of flamenco and the best place in the world to feel its fire. Walk the winding lanes of Santa Cruz, and you might catch jazz in a backstreet bar, classical guitar in a courtyard, or a spontaneous song rising from a family celebration.

Opera fans will find plenty to love, too; this city inspired Carmen, The Barber of Seville, and more than 100 other operas. You can still visit Rosina's balcony, tour the old Tobacco Factory, or take in a candlelit concert in the gardens of the Alcázar.

Here are some activities you should do to scratch that musical itch: 

• Visit during La Bienal del Flamenco to watch a flamenco show in a traditional tablao.
• Walk through the Royal Alcázar and Calle Santo Tomás to explore locations from Carmen and The Barber of Seville.
• Head to Alameda de Hércules during Monkey Week to hear live indie and electronic sets.
• Drop by Naima Café Jazz or Casa del Blues to catch a live jazz or blues performance.
• Stop at Plaza de España or Puerta de Jerez to see free flamenco performed in the open air.

Off-peak return reward seats from London to Seville cost 23,500 Avios plus £1 in Economy and 40,000 Avios plus £25 in Business Class.

Verona

If you like your music under the stars, may we suggest a trip to Verona? This ancient northern Italian city is famous for many touristy things, such as Roman ruins, Shakespearean romance, and rich red wine, but it's the open-air opera that steals the spotlight for music lovers.

At the heart of it all is the Arena di Verona, a 2,000-year-old Roman amphitheatre that hosts one of the world's most iconic summer festivals. The Arena draws opera fans from all over the world to experience legendary works each season. But if there's one thing that takes the cake, it's the sweeping emotion of Puccini operas performed beneath the night sky.  

Juliet's balcony is just a short walk from the Arena, another nod to the city's flair for romance and theatre. But Verona's musical scene doesn't stop at the classics. The Teatro Filarmonico keeps things going year-round with orchestral performances and contemporary concerts. At the same time, events like the Festival della Bellezza provide a more intimate counterpoint to the Arena's grand scale.

If you're planning to visit, time it with a live performance. Verona is charming by day, but when the lights go down, and the first note rings out at night, it's something else entirely. Be sure to tick these off your list:

• Visit during the Arena Opera Festival to experience Puccini operas under the stars in a Roman amphitheatre.
• Take a guided tour of the Arena di Verona to learn about its history and hear its legendary acoustics.
• Walk to Juliet's balcony and explore the romantic streets that inspired Shakespeare's most famous love story.
• Book a seat at the Teatro Filarmonico to enjoy classical concerts year-round in one of Europe's oldest music academies.
• Climb up to Castel San Pietro at sunset for panoramic views and the distant echo of Verona's evening performances.

Off-peak return Economy reward seats from London to Verona cost 23,500 Avios plus £1, and Business Class seats cost 40,000 Avios plus £25.

Vienna

If music had a holy grail, Vienna would be it. From Mozart to Beethoven to Strauss, this is the city where classical music flows like water out of faucets. Walk its grand boulevards, and you'll hear strains of symphonies from cafés, stumble into hidden courtyards hosting impromptu quartets, or catch a concert in a chandeliered hall that's seen more standing ovations than most cities combined.

Start at the Vienna State Opera, one of the world's most iconic opera houses. You could join a behind-the-scenes tour or book an evening seat; either way, it's an experience worth dressing up for. Just around the corner, the House of Music provides an interactive dive into sound and composition, such as conducting a digital orchestra and exploring the lives of musical greats. And for a true treat, head to the Musikverein's Golden Hall to enjoy acoustics almost as divine as the performances themselves. Even the city's cafés have stories, with many of them once being haunts for composers drafting masterpieces over schnitzel and strudel. 

While the chances of you taking a selfie with Mozart are dim, you can still do a lot while in Vienna. Here's what we recommend:

• Visit the Vienna State Opera for a live performance or take a guided tour of its historic halls.
• Book a concert at the Musikverein to experience a waltz in one of the world's finest acoustic spaces.
• Explore the House of Music museum for interactive exhibits on Mozart, Strauss, and sound itself.
• Stop by Café Central or Café Sperl, where composers once wrote their masterpieces over coffee.
• Attend a summer open-air show or catch a Puccini opera at the Vienna Konzerthaus for a taste of tradition.

If you're planning ahead, off-peak return Economy reward seats from London are 23,500 Avios plus £1, and Business Class reward seats cost 40,000 Avios plus £25.

Ibiza

There's more to Ibiza than Vengaboys and dancefloors. For decades, Ibiza has drawn the world's biggest DJs, packing superclubs like Pacha, Amnesia, and Hï with euphoric crowds every summer. These include household names such as David Guetta, Carl Cox, and Calvin Harris. While it’s true that Ibiza is the city where the modern rave was born, there's more to the island than the dancefloor.

Head north, and you'll find barefoot drumming circles at Benirrás Beach, slow-burning ambient sets at Café del Mar, and yoga retreats where sound healing replaces strobes. You might stumble on acoustic gigs in tucked-away plazas even in Ibiza Town. Ibiza events today range from hedonistic to holistic, and the music adjusts accordingly. One night might pull you toward a crowded dancefloor, the next toward meditative sounds and candlelight.

Catch a residency, chase a sunrise, or just listen as the rhythm finds you. Either way, you'll understand why this little Balearic island became one of music's true spiritual homes. To get the best of Ibiza, here's what we recommend:

• Visit during the summer season for Ibiza events like DJ residencies at Pacha, Amnesia, and Ushuaïa.
• Head to Café del Mar at sunset to catch live Balearic sets overlooking the bay.
• Join the drumming circle at Benirrás Beach on a Sunday for an unforgettable beachside jam.
• Explore Ibiza's quieter side with a yoga retreat, sound healing sessions, and acoustic meditations.
• Time your visit with Ibiza events like the International Music Summit or Ibiza Rocks for a broader mix of sounds.

Off-peak return Economy reward seats from London cost 23,500 Avios plus £1, and Business Class reward seats cost 40,000 Avios plus £25.

Jamaica

You'd be forgiven for thinking of Bob Marley at the mention of Jamaica. It is, after all, the birthplace of reggae. In fact, you can stroll through Trench Town, where the genre was born, or stand in the room where Bob Marley recorded tracks that would change the world. The Bob Marley Museum and nearby Tuff Gong Studios are great options to experience the sound and spirit of a man whose reggae songs still echo far beyond the Caribbean.

While Marley may be the icon, Jamaica's music scene spans generations and styles. With the lyrical power of Toots & The Maytals, and the raw energy of dancehall and dub, reggae songs have long carried messages of resistance, pride, and love. Reggae festivals light up the summer nights in Montego Bay, while sound systems still carry deep basslines into the early hours in Kingston's vinyl shops and Negril's beach bars.

This is an island where the music speaks for the people; sometimes spiritual, sometimes political, always powerful. Jamaican music creates movements, and if you want to experience them, you should make sure you check these out:

• Visit the Bob Marley Museum in Kingston to explore the reggae legend's life and music.
• Walk through Trench Town to see where reggae songs like No Woman, No Cry were born.
• Catch a live sound system party on the beach in Negril or along Kingston's waterfront.
• Time your trip around Reggae Sumfest in Montego Bay for Jamaica's biggest reggae event.
• Browse Kingston's vinyl shops for classic reggae songs and rare dancehall records.

Off-peak return Premium Economy reward seats from London cost 95,000 Avios plus £355, while Business Class reward seats cost 180,000 Avios plus £475.

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