Bella Italia - Why is Italy So Popular Right Now?

Solo traveller

Calling all lone wolves! For you independent souls out there, Italy's charm lies in its wealth of solo-friendly activities. Roam through Rome, where the thrill of solitary exploration meets the buzz of city life. Get lost in the labyrinthine alleys, or join a local cooking class and bring a taste of Italy back home with you.

Pisa invites the solo traveller to soak up centuries-old wisdom at the city's numerous historic sites, with no rush or schedule to keep to. Next, drift serenely through Venice's canals on a gondola ride - a magical experience even when you're your own.

In Florence, immerse yourself in the world of Renaissance art, marvelling at masterpieces at a contemplative pace that only solo travel can afford. And finally, find your own piece of paradise on the breathtaking beaches of Olbia. Savour that gelato, and take that leisurely seaside stroll — As a solo traveller in Italy, the world is your oyster. Or should we say, your pasta bowl?

Romantic Getaways

Prepare to fall in love all over again, as Italy presents the perfect stage for romance. For honeymooners, long-term lovebirds, as much as fledgeling flames, there's a piece of Italy that whispers sweet nothings to every couple.

Start your romantic journey in the picturesque port city of Brindisi. Wine and dine in cosy, candle-lit restaurants, then stroll hand-in-hand along the marina, basking in the glow of the setting sun. Next, uncover the irresistible allure of Florence. Steal kisses under the arches of Ponte Vecchio, or share a gelato as you marvel at the city's architectural masterpieces.

In Naples, tuck into the heart-warming tradition of Neapolitan pizza, where love really is the secret ingredient. Then, experience love on water in Venice, sharing whispered promises on a gondola ride beneath the Bridge of Sighs. In Verona, the city of Romeo and Juliet, the air itself seems to hum with love stories.

Finally, Rome — the eternal city. Make a wish together at the Trevi Fountain, or share a twilight picnic at the Villa Borghese gardens. Romance is not just in the air in Italy, it's in every cobblestone, every piazza, and every creamy scoop of gelato. 

Family Fun

Pack up the kids and the sun hats - Italy is a great family playground. Kicking things off in Naples, watch your little ones' eyes widen at the ancient wonder of Pompeii, or let them discover the joy of authentic pizza-making. And who could resist a family sing-along while exploring the atmospheric streets in the tiny Fiat 500?

Venturing to the sun-kissed island of Sardinia, Cagliari offers sandy beaches perfect for sandcastle competitions, and an old town that's like a real-life fairytale setting. In the heartland of Italy, Perugia presents a harmonious blend of culture and chocolate. The city's historic centre is a giant open-air museum, perfect for an exciting family treasure hunt. Meanwhile, the famous Perugina Chocolate Factory might just be the sweetest pit stop on your Italian adventure.

Lastly, the charming city of Verona. With a scenic funicular ride to the top of San Pietro Hill and the magical Verona Arena, it's like stepping into a storybook that will captivate children and adults alike. From pizza feasts to beach days and from chocolate tours to fairytale castles, Italy is a wonderland place for some 'la famiglia' fun.

Adventures with Friends

Italy is a setting for adventures you and your friends will reminisce about for years to come. 

Start in Perugia, where your crew can join a historic walking tour in the morning and then hit the trendy cafes by night. Bari offers a delightful twist with its vibrant street food scene — an ideal backdrop for your group's mini culinary contest.

In Bologna, your pack can relive history by exploring the city's medieval towers, and maybe even re-enact a few scenes from your favourite fantasy epics. Fancy a friendly race to a mountaintop? Catania's Mount Etna calls for a thrilling hike with a panoramic group selfie waiting at the top.

Head down to Palermo for an immersive cultural experience — the city's architecture, markets, and lively festivals make for a great backdrop for a scavenger hunt. Then round off your Italian escapade in Torino by picnicking in its vast parks or joining a bike tour to admire the grand palaces. Each Italian city is a chapter in your friendship's grand adventure, filled with fun, camaraderie, and shared memories.

BA Routes and Reward Seats

As Italy is one of the most popular BA reward flight destinations, why not let an Avios flight whisk you off to the land of La Dolce Vita? BA reward flights have great availability for Italian routes; the appeal covers economy as well as business Class comfort. 

To give you a clearer picture, here's a detailed breakdown of Avios flights and costs for various routes from London:

With these sweet deals, Italy is not just a flight away, it's a reward flight away. So, pick your city, pack your bags, and let the Italian adventure begin.