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Last Updated: 11 Aug 2026
With more than two-thirds of the world covered in water, there’s a lot that we miss out on when restricting our travels to land. Gone are the days when travelling via a ship required being comfortable with choppy waves and spending countless hours doing nothing.
As the travel industry has expanded, cruises have become a preferred holiday option.
Today, cruises are more than just holidays; they're floating resorts that take you away to exotic locations while providing all the comforts of home. In this blog, we’ll take a closer look at the cruise holiday to help you decide if setting sail is the right choice for your next adventure.
These cruises provide an intimate setting as they navigate through major rivers around the world. With smaller ships that provide access to cities and inland attractions larger ships can't reach, river cruises are perfect for those who enjoy cultural immersion and scenic journeys.
Examples include the Danube River Cruise which takes you through European capitals like Vienna and Budapest; the Nile River Cruise in Egypt that offers close-up views of ancient temples and tombs, and the Mississippi River Cruise in the USA that explores the cultural heritage of the American South.
Unique Features: Intimate atmosphere, personalised service, access to smaller ports inaccessible to larger ships, immersive shore excursions.
Geared towards the adventure-seeker, expedition cruises venture into remote areas like the Arctic and Antarctic. These cruises are typically aboard smaller vessels equipped with amenities and experts to help you engage deeply with the natural environment.
Unique Features: Small, specialised ships, expert naturalists and guides, Zodiac excursions, and opportunities for wildlife encounters.
Think of it as a floating city! Mega cruises boast massive ships equipped with a dizzying range of amenities — multiple dining options, broadway-style shows, water parks, and more. They’re perfect for families and travellers looking for non-stop entertainment and activities.
Unique Features: Multiple dining options, Broadway-style shows, water parks, casinos, shopping malls, and expansive spas.
Offering a more luxurious and personalised experience, yacht cruises cater to those who prefer privacy and exclusivity. These cruises often explore hidden harbours and secluded coves, providing a tailored experience to each guest.
Unique Features: Small capacity, upscale accommodations, gourmet dining, water sports activities, secluded anchorages.

For those who enjoy the finer things in life, luxury cruises provide high-end, all-inclusive experiences with superior service, gourmet dining, and exquisite accommodations. These ships are often smaller with a more refined atmosphere.
Unique Features: Spacious suites, gourmet dining experiences, butler service, exclusive shore excursions, and opulent spas.
From culinary to film and music, themed cruises focus on specific interests or activities to create a tailored experience for like-minded passengers. These cruises are great for guests looking to combine their hobbies with their holiday plans.
Unique Features: Celebrity guest appearances, workshops, performances, culinary experiences, cosplay events.
Similar to expedition cruises but often focused on active lifestyles, adventure cruises might include activities like kayaking, hiking, and snorkelling. These are designed for those who want to add a bit of adrenaline to their sea-going experience.
Unique Features: Expedition-style ships, outdoor adventures, expert guides, and off-the-beaten-path destinations.
Tailored for solo travellers looking to meet new people, singles cruises often include a host of social activities and gatherings designed to help guests mingle and connect.
Unique Features: Solo traveller meetups, dedicated activities, group dining options, and shared excursions.


If you're planning a sea adventure, you might be wondering whether Avios can help cover the costs and how many Avios you’ll need. Currently, British Airways’ travel partners do not include any cruise operators, so you can't directly book a cruise through the BA portal, nor does BA Holidays include cruise options. However, travellers can find ways to apply their points toward sea travel other than BA redemption:
Hotel Loyalty Programmes: Some cruise lines, such as the Ritz-Carlton Yacht Collection, have partnerships with hotel loyalty programmes like Marriott Bonvoy. Through these partnerships, members can earn and redeem points on select cruise experiences. However, these options are often limited and may require dedication to a specific travel brand.
Credit Card Points: If you have a credit card that earns flexible points, such as American Express Membership Rewards, you can utilise these points to offset cruise expenses. Through the Amex Pay with Points programme, you can redeem points for nearly any travel expense, including cruises, by booking through the Amex Travel portal. This portal also allows you to filter cruise options by date, destination, cruise line, and duration to find the perfect voyage.

The most efficient way to stretch your Avios when it comes to cruising is by booking flights to and from the cruise departure points. Utilising points to secure British Airways reward flights can significantly reduce the overall cost of your holiday. When booking, make sure to apply the '1p per Avios' valuation rule to get the best savings.
But while you may find various options for redeeming points towards cruises, the redemption value might not always be the best. In many cases, using your Avios for flights to your cruise departure point provides higher value. Lean on tools like Reward Flight Finder (RFF) Alerts to get your hands on those hard-to-find British Airways reward flights! We have all the information you will need to find out how many Avios you’ll need to make your cruise more affordable.
Although you can't directly use BA redemption for cruises, you can still earn Avios by using your British Airways American Express credit card or other Avios-earning credit cards to pay for the cruise.
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